What is Google Search Console?
Google Search Console, previously known as the Google Webmaster tool is a free tool from Google that helps website owners, SEO professionals, marketers, web developers, and site administrators understand how their website is performing on Google Search and what they can do to improve its appearance and search to bring more relevant traffic to their websites.
Search Console is not a requirement for your site to appear in the organic search results, however, it helps you monitor and optimize how Google crawls, indexes, and serves your website to users and fix any errors with the website.
Here is a brief list of things that you can do with the help of Google Search Console:
- Learn how Google crawls, indexes, and discovers your pages
- Fix errors Google finds when crawling your pages
- Submit updated content to the Google index
- Monitor search performance trends by queries, countries, pages, and more.
What can Google Search Console do for your website?
If you’re a business owner and you have a website, make sure that you have access to Google Search Console. Learning about how your website is performing in search results will help you make informed decisions and also help you become more aware of how to search as a channel for connecting with your potential and actual customers.
Google Search Console helps you understand whether your site is on Google and how Google Search and the world see it. The search console includes a wealth of information. There are a few metrics that you can view every week to make sure your website is getting visitors such as;
- How do your potential customers find you on Google Search?
- What queries (keywords) bring you the most traffic?
- What other sites mention and link to your website?
- How well does your mobile site display information?
Search Console allows you to submit new content to Google and remove content that you don’t want to show in search results. You can also monitor the health of your website. Search Console will warn you if it detects that your website has been infected by malware or if it has any spam issues. Especially, if you have an online business, it is important to monitor your website’s activity in the same way you might monitor your inventory levels or your weekly operational costs.
The benefits of Google Search Console
Improve website’s Visibility
This is achieved by adding your website’s URL to Google Search Console and verifying the ownership. This will give you information and data about how the pages of your website are performing, whether the keywords used are effective, also verifies the titles, URL, meta description, site links of the website. All of these aspects will optimize the website’s visibility on Google’s SERP.
Show link reports
Google Search Console gives reports about which other sites have linked to your website, which pages of your website have other sites linked to most, and which pages have the most links. These links are known as Backlinks and with Google Search Console you can view all the webpage’s backlinks. This serves as crucial information in improving the link-building strategies and thereby improving SEO rankings.
Submit Sitemap
With the help of Google Search Console, you can submit your sitemap so that Google will index the important pages of your website; making sure that the updated content on your website appears in Google SERP thus improving SEO. Submitting Sitemaps are a great way to ensure that your index status is secure.
Increase Organic Traffic
Every business has this as its main goal and this can be achieved with the help of Google Search Console. Search Console provides reports of the most popular search query, website’s performance, how users are reaching the website, highly ranked pages, and so on. This data will give you a clear idea of the positive and negative points of the search engine optimization strategy so that you can make informed changes in order to achieve organic traffic.
Improve HTML of your site
The HTML Improvements Report will give you the necessary information as to whether your website is having any issues with title tags, meta descriptions, and indexable content like duplicate/ long/ short meta descriptions, missing/ duplicate/ short/ long title tags, and non-informative indexable content. Monitoring and evaluating these issues will help you to improve the HTML of your website which in turn will help you increase the user experience and also overall performance of your website. Improving the HTML of your site undoubtedly has a large impact on your website’s ranking and traffic.
Improve Mobile optimization for your website
Google Search Console enables you to optimize the content, texts, or images on your website for mobile usability. With the increasing number of mobile users, it’s very important to optimize your website for mobile usage. The search console will warn you if the text is small if the content is not properly viewable on mobile and things alike.
Monitor Google’s Index
Google Search Console lets you see and also track the number of pages being indexed by Google. It also allows you to control the URLs that you don’t want to index. By monitoring Google Index, you’ll be able to get insights on errors such as blocked resources and so on and eventually help you fix the issue of blocked resources and other issues on the website.
Receive alerts from Google
This is the most important benefit of Google Search Console. It will send you notifications regarding any security risks and issues on your website. As soon as Google detects any problems in your website, it immediately notifies you of the issues so that you can instantly fix them. These notifications should not be ignored as they are very essential in fixing website errors and making improvements to avoid any further damage and keep your website functioning smoothly.
The features of Google Search Console
Search Analytics
This feature in Google Search Console provides you with enough data about the search performance of your website on Google. You can find the search performance of your website on Google and search-related analytics on the left-hand side of the menu under ‘Search Traffic’. In search analytics, you can also look closely at the four key metrics such as – clicks, impressions, click-through rate (CTR), and positions. An important part of this feature is that you can filter out the function and compare the data like queries, pages, countries, devices, searches, appearance, and dates.
URL Inspection
This feature in Google Search Console will allow you to know whether the URL of your web page is indexed or not, by entering your web page URL in the top search bar. You can also find why the content was not indexed. Once you publish your content on your website, you can ‘Request Indexing’ in this section as it helps to put your content in priority and thereby speeds up the ranking process. To avoid, any copyright issues it’s very important to indexing your content URL as soon as you publish.
Index Coverage, Sitemaps, and Removal
This feature in Google Search Console allows you to check your site’s coverage, submit your site maps and removals. You will be able to see your site’s coverage on Google search results in the coverage section. This feature will also allow you to submit your sitemap to Google which will help your site get indexed instantly and drive more web traffic as soon as you launch your site. The removals tool in the index feature will allow you to temporarily exclude or block pages that are causing errors from Google Search Results.
Links
This feature in the Google Search Console will show you reports about what other sites have linked to your website, what pages other sites link to most often, and what pages have the most links. These links are referred to as the backlinks and in this section of Google Search Console, you can view all your web page’s backlinks. This information is very important to improve link-building strategies in order to improve SEO rankings.
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