Google Ads New Intrusive Popup Survey When Pausing A Campaign
Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the PPC manager's day and I can see it being insulting for some PPCers.
But at the same time, I can see Google being eager to know in some structured format, why advertisers are pausing campaigns. In fact, Google's Ads Liaison said that on Twitter, "This is a survey for internal understanding."
This was spotted by PPCGreg who posted on Twitter some screenshots of this survey overlay and asked Google, "any chance this added friction could break the scripts or rules people have within accounts to auto-pause once certain budgets are spent? Similar to how the account confirmation popup broke large automated budget increase rules."
Here is one of those screenshots:
Here are more:
new popup when you go to pause campaigns. #PPCChat pic.twitter.com/DOVk01O8c6
— Greg (@PPCGreg) October 30, 2023
Greg Finn added, "Kind request to @adsliaison to have this survey show AFTER the pausing occurs. Right now it adds extra steps for advertisers. We don't need more bloat in Google Ads."
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